About us

Hey,

I'm a new mum who studied Textile Design at uni over 10 years ago. Life took me in a different direction and I never really followed that creative path... until now! Becoming a parent made me desperate to find something more 'me' to do other than watching Netflix or cleaning the house during every nap time. Whilst I was having a much needed hair wash shower my first vision (The Meltdown Manager) was created, so now here I am designing pieces that are about real life parenting - the mess, the magic, the meltdowns and all the in-betweens.

Every like, order and kind message helps to bring this vision to life and I'm so thankful for the support. Whether you're just browsing or already repping your real-life parenthood proudly, you're a part of something very special to me - so thank you!

From one parent to another, thank you for being here and for cheering me on this journey.

With love, 

Zoe x